PUMA has revealed the new Cheetahs kit for Super Rugby 2015, which focuses on the team’s two distinct colours – orange and ‘pou blou’ turquoise, rounded off with purple numbers and trimmings – but with a shift to orange for the home kit.
“The latest PUMA kit for the Toyota Cheetahs is something of a landmark,” says PUMA South Africa’s Marketing Director Brett Bellinger.
“Traditionally the home kit has been marked by a largely white-based treatment with the away kit being orange.
“PUMA and the management at the Toyota Cheetahs decided that we should start to introduce orange as the base colour for the home kits and we have done so in a gradual manner – this being represented by the fading from white to orange in the home kit.”
Kobus le Roux, Sales and Marketing Executive for the Toyota Cheetahs says: “Even though the orange jersey will be labelled as ‘Home’ and the Turquoise jersey as ‘Away’, we will play with both jerseys throughout the competition as required.
“This means our home fans will see us in both jerseys in Bloemfontein and we will also use both jerseys on tour. The new slick faded design makes for maximum brand exposure to our sponsors and maximum supporter loyalty to our fans.”
The new Toyota Cheetahs Home jersey will be in-store from 4 December and the Away jersey from Wednesday, December 10 – both will retail for R699. To get their hands on a jersey, fans can head to PUMA stores and selected PUMA retailers countrywide.
No imagination in PUMA ranks… this is basically exactly the same as the Bulls jerseys… just in Cheetahs colours.
Same fading pattern, same design…
Flok, one would think there are better people at a multinational sportswear company… but obviously the same bunch of numbnuts who came up with the Pink Bulls design and the Camo Bulls design, just did something else, and not something special.
In light of this design, the Bulls design now also appears bland and unexciting… bar the fact that we don’t have to face Camo or Pink anymore!
Hopefully the unimaginative dsigns of the Cheetahs and Bulls jerseys do not also translate to unimaginative game plans and results on the field of play.
grootblousmile wrote:
Judging from the amount of interest being shown by Sarel in the photo, it would appear as if you may have hit the nail on the head.
Flip, he looks like he’s been asked to drink a glass of pool acid.
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