KFC today announced its sponsorship of the five New Zealand Super Rugby teams in this year’s Investec Super Rugby competition, which kicks off on 15 February.
Jamie McKaughan, KFC’s general manager of operations, says as a long-time sponsor of the Condor Sevens the decision to support the Blues, Chiefs, Hurricanes, Crusaders and Highlanders was a “natural progression”, and one enthusiastically welcomed by KFC staff.
“We’re getting involved with Super Rugby because we’re huge fans ourselves”, says McKaughan. “KFC and rugby are Kiwi favourites. We’re both about gathering family and mates to enjoy something, whether it’s a meal or a great game.”
McKaughan wants to use his large network of stores and customers around the country to attract a younger and more diverse audience to the game.
All five New Zealand Super Rugby teams believe KFC’s support will help to revitalise rugby for the youth market. KFC have a particularly high reach in the youth market, which the Super Rugby licensees say they are keen to better connect with. It is hoped that this partnership may help to grow more young rugby spectators and participants.
Crusaders CEO Hamish Riach said “KFC has done some fantastic things with cricket in Australia and the Crusaders are really looking forward to them bringing some of that fun and entertainment to Super Rugby here in New Zealand. We believe they have a lot to offer, both in promoting the game and in adding to the at-game experience.”
KFC will show support for the teams in-store and out in the community, and via traditional and social media. All 98 KFC stores nationwide will be decked out in local team colours with staff also wearing limited-edition uniforms.
KFC’s customers and 300 000+ Facebook fans can look forward to some great prizes and free game tickets and meals in exchange for showing support for their team.
“KFC’s offering some great activities and competitions throughout the season to help people get more involved, including our sponsorship of popular gaming apps Virtual Rugby and Fantasy Rugby, which will be combined and rebranded as Dream Team,” said McKaughan.