International Sports Apparel Company BLK has today unveiled “The Cell C Sharks” home and away replica jerseys ahead of the 2014 Super Rugby season.

The playing and replica jersey design project commenced immediately following the announcement of a partnership between the Super Rugby franchise and the rapidly expanding BLK brand for the next five years.

Sharks Media Release

The BLK design team working in consultation with The Sharks, produced an array of concepts before deciding on the designs being launched today and to be worn by fans throughout the 2014 season.

The new garments offer a contemporary twist to The Sharks signature black and white outfits of previous seasons, with a subtle geometric carbon fiber print featured on both the home and away jerseys.

BLK has created a collection of technically advanced sports apparel for players and supporters, whilst ensuring a modern look is applied to the classic Sharks brand.

Complimenting this modern design, the latest innovation in jersey research and design, Exotek fabric has been utilised for the on-field garments.

Exotek has been designed and developed exclusively by BLK and guarantees that The Cell C Sharks will enter the Super Rugby season wearing the lightest, most breathable and strongest fabric available, ensuring they are more than equipped to go #beyondlimitsknown. The new jerseys will be accessible through major South African retailers towards the end of January 2014, with The Shark Cage Megastore selling both jerseys from the 23rd of December for just R 599.00.

While fans of the franchise internationally can purchase online from blksport.com as well as popular international retailers Amazon, Lovell Rugby, Fenton Sports and Shop Rugby from 2014.

BLK Marketing and Digital Director Jason Sintome saying the jersey release is the first event in a series of exciting announcements and events planned between the two organisations.

“The Sharks have long since been celebrated as a key global rugby brand which is reflected in their relentless pursuit of success both on and off the field.

“At BLK we are determined to be leaders in jersey innovation and will ensure players and fans receive apparel created specifically to enhance the rich heritage of the franchise and assist in their pursuit of success.” Sintome said.

For more information please contact BLK’s Marketing and Communications Executive, Kate Maloney, on 07 5529 3007 or 0438 189 342.

BLK is the internationally acclaimed high performance sports apparel brand owned and operated by WRS Group. The group also owns the popular brand KooGa Australia, established in 1999, however due to the group’s international expansion strategy these brands will be consolidated from November 2013 to present a distinct brand identity internationally. BLK offices and distribution partners now exist within Australia, Japan, UK, USA, UAE, Europe, South Africa and Asia Pacific. As part of the BLK expansion strategy, BLK’s South African licensee has established an office in Western Cape. This office was established in August last year and through partnerships with South African manufacturers a component of The Sharks replica jersey will be produced locally, with the ranges available for sale at local retailers later this year. WRS Group has a proven record of delivering quality equipment and apparel for teams and individual athletes across various sporting disciplines, from grassroots to an elite level. In 2014 BLK will be the Official Apparel Partner to elite teams such as The Sharks, Queensland Reds, Samoa Rugby Football Union, Fiji Rugby Union, Connacht Rugby.