The Sharks support Anti-Bullying
The Sharks are pleased to announce the launch of our Anti-Bullying Campaign in partnership with Childline KZN, which aims to raise awareness and support a serious issue that is becoming more prevalent amongst the youth in our country.
The Sharks is a family-orientated brand that prides itself in providing good, clean wholesome entertainment and it is thus fitting that our brand, together with our players, takes an active stand to highlight the bullying crisis in our country and assist in educating our youth in an attempt to remedy the situation.
Sporting personalities are viewed as role-models by the youth and many of them aspire to be like their heroes. The Sharks enjoy great support amongst the youth of our country and the idea of launching an Anti-Bullying campaign was centred on the fact that our players would like to utilise the exposure they receive and the platform they have to make a lasting difference and raise awareness of the problem. Their communication would be based on their life experiences as well as the discipline of sport and the need for team work and team spirit to fulfil a common goal.
“We want to emphasise that everyone has the ability to be a winner and that “Bullies are losers” … therefore we want to encourage them to be remembered for the right reasons,” said Michael Ablett, Marketing Manager for The Sharks.
A one minute video was created and showcases well-known past and present Sharks Players and other celebrities delivering an Anti-bullying message in order to highlight and hopefully remedy the real problem of bullying in schools and the trauma it causes to children’s lives.
To further enhance the message The Sharks and Childline KZN will visit local schools to address students and the schools will be supplied with support material to aid them in educating children.
“Bullying is found in many schools and communities in South Africa and can often affect the social enviroment at home and school, creating a climate of fear, which inhibits their ability to learn, and leads to other antisocial behaviour,” said Linda Naidoo, Director Childline KZN. “Although it is often overlooked and underestimated, it usually has a life-long effect on victims, who may become abusive adults or live in depression.”
Sharks Coach John Plumtree added: “I encourage all of us to take a stand and bring an end to this seriouse problem in our communities and schools. We hope that our campaign pushes the message home to both parents and students.”
Childline KZN’s Crisisline is available to help children deal with the issues of bullying and support when they feel alone and scared. Childline KZN Crisisline operates 24 hours a day, 365 days a year.
Notes:
Bullying involves the bully, the victim and the bystander.
Approximately 45% of children are either bullied or bullies.
Bullies harass and terrorise their victims in the form of physical, mental or sexual abuse.
Chrionic bullies often remain bullies into their adulthood.
Fear of being bullied leads many children to stay away from school.
If you would like to assist Childline KZN with donations, please contact 031 312 0904 for more assistance.
Campaign Elements
For more information visit www.childline.org.za or www.sharksrugby.co.za
Issued on behalf of The Sharks and Childline KZN.
The Sharks: Megan Harris (PR Manager)
Tel: 031 308 8442
Email: megan@thesharks.co.za
Childline KZN: Kyro Ward (S&A Marketing)
Tel: 031 303 1788
Very worthy cause… thanks Megan for asking us to support this wonderful campaign!
so NOW they support anti-bullying nê?
why didnt they decide to do that BEFORE the newlands semi-final?
2 @ maljan_vaaljan_dieboksupporter!:
It’s only since they were bullied themselves, last weekend, by the Bulls
Hahaha
Gbs @ 3
lmao
wonder whether ms. sophie will now also join this campaign?
4 @ maljan_vaaljan_dieboksupporter!:
I certainly hope so!
I saw this article yesterday, and from the headlines, though it was about the Bulls! Had to read the article before I realised what it is about. Kudos to the Sharks. Well done.
6 @ Just For Kicks:
Where did you see this Article yesterday?
I placed this one today.
saw the following article on news24
..
http://www.sport24.co.za/Columnists/TankLanning/Boks-need-to-evolve-20120830
..
quite interesting views expressed by the author.
btw
gbs, do you perhaps know what the “structures” that rassie is implimenting for hm is all about? does it provide answers to the questions as put forth in the article?
@ grootblouBokJan:Can’t remember – Sharks website, I think
8 @ maljan_vaaljan_dieboksupporter!:When Tank alluded to the fact that Rassie was being pushed out, I got to thinking that I haven’t noticed him around for a while – am I wrong?
8 @ maljan_vaaljan_dieboksupporter!:
Interestng article by Tank… basically saying what we’re all saying.
As far as Disco Rassie is concerned, I am just as much in the dark! Feels like they are treating us like mushrooms… keeping us in the dark and feeding us shit, does’nt it?
9 @ Just For Kicks:
Oh, OK… was just wondering seeing as I received the mail from Megan at the Sharks only today.
10 @ Just For Kicks:
I have not seen Disco Rassie around either….
jfk, gbj
it certainly seems like tank is saying that rassie was pushed out by hm … whether it is because rassie isnt buying into the hm philosophy, remains to be seen.
to be honest, i am actually at a stage where i’m starting to get worried about hm. (gbs) you’ve met the guy. what’s your opinion about him?
grootblouBokJan wrote:
(and to finish your sentence), ……..and then telling us we’re all poisonous anyway!
13 @ Just For Kicks:
Hehehe
Jeeeez, I’ve outdone myself this month… I’ve used 27 Gb worth of Internet data, so far…. eishhh
Oh, and that’s without my 3G usage….. hehehehe
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