The Golden Lions Rugby Union made their “Major Announcement”, at a Media Briefing at the Auditorium at Coca-Cola Park, this afternoon.

Redefine Properties, the Second largest property company in South Africa, a listed entity on the Johannesburg, is going to be MTN’s co-sponsor for the Golden Lions Rugby Union in a 3-year deal with the Golden Lions Rugby Union!

No figures have been given, except to note that it will be a “Multi-Million Rand” deal.

The facts are still sketchy… so more will be made known.

Herewith the full media announcement:

Media Release 9 February 2012

REDEFINE PROPERTIES JOINS THE PRIDE

The Golden Lions Rugby Union announced the signing of Redefine Properties Limited as a sponsor of the Union for three years – from 1 January 2012 to 31 December 2014 – this afternoon.

Redefine Properties join the Golden Lions Rugby Union as a co-sponsor of the MTN Lions team, with the Redefine logo being featured on the players’ jersey for both the Vodacom Super Rugby and Absa Currie Cup competitions.

Redefine Properties Limited (Redefine) is one of the largest listed South African property loan stock companies on the JSE with a diverse range of property assets under management, exceeding R37 billion. The company’s property portfolio extends throughout the country and consists of 358 properties valued at R17 billion and a R5 billion portfolio of strategic listed securities.

The portfolio is further geographically diversified by 184 offshore properties and listed securities valued at R12 billion held through Redefine Properties International Limited (RIN) and it’s 66% owned subsidiary Redefine International P.L.C. (RI), listed on the JSE and London Stock Exchange, respectively.

Golden Lions Rugby Union president Kevin de Klerk said, “On the back of our 2011 Currie Cup victory, we are extremely grateful and honoured to have a company with the stature of Redefine join our ranks as one of our treasured sponsors.

“We at the Lions have been building our vision to become a winning culture, a powerhouse of rugby and centre of excellence. In the modern game, this cannot be done without the gracious support of our sponsors.

“Redefine has nailed their colours to our cross and we are extremely grateful to have them on board.

“We would like them to be assured that they have bought into a group of highly committed people that have the vision and drive to collectively establish the Lions brand as a world leading brand again.

“We welcome Redefine today, and look forward to a successful and mutually beneficial working relationship over the next three years”.

“We are delighted to be part of this winning partnership with the MTN Lions. We have investors, clients and tenants throughout South Africa, many of whom are passionate rugby supporters. The opportunity to partner with the MTN Lions was one we felt we just could not let pass. Their performance last year was exemplary and we are excited they will go from strength to strength this year and provide us with an ideal platform to build our brand. We look forward to an exhilarating 2012 series,” concludes David Rice, Chief Operating Officer of Redefine Properties.