At time when revenue drives the game, World Cup officials said Wednesday they were “delighted” with global television viewing figures ahead of this weekend’s Final in their showpiece tournament.

rugby365

According to a statement issued by Rugby World Cup Limited, which runs the competition on behalf of the International Rugby Board, a New Zealand record 1.97 million New Zealand viewers tuned in to the host nation’s 20-6 semifinal victory over Australia last weekend.

Audience take-up in Australia was similarly enthusiastic with a nationwide audience of 3.23 million people watching the match – smashing, RWCL insisted, the all-time pay TV record.

European figures were similarly well received by RWCL, with France’s semifinal win against Wales attracting an audience of 9.5 million, despite the 10.00 local kick-off time.

In the United Kingdom they registered their best viewing figures of the tournament with an average of 5.9 million viewers watching France’s 9-8 victory over Wales.

The last 15 minutes of the match netted a peak audience of 6.6 million – a 58 percent share.

RWCL and IRB chairman Bernard Lapasset said: “Rugby World Cup 2011 has been an exceptional event on and off the field and what we are seeing with the strong viewing figures is a reflection of the highly competitive and compelling matches and the tournament’s position as a truly major international event.

“The audience figures in New Zealand highlight the massive level of interest in what is the biggest event ever to be hosted in the country,” the Frenchman added.

“Rugby World Cup 2011 has captured the hearts and minds of a nation who have been exceptionally welcoming hosts.

“The scene is now set for a thrilling climax to the tournament,” he added ahead of Sunday’s final between New Zealand and France.”